Virtual Reality

We use immersive visual 3D storytelling to transport students into multi-sensory, cultural experiences and artistic visualizations of data to increase learning of business concepts.

The team creates unique simulations and experiences that teach problem solving, leadership and business concepts.

Augmented Reality

As new headesets for AR emerge, the team creates informative and instructional experience around real-life interaction that helps students grasp both macro-business concepts as well as personal management skills.

We are recently completed an AR app for Hololens that uses Facial Reconition technology.

Artificial Intelligence

AI provides the “smart” underlying technologies that enable better and more intuitive interactive experiences. The team uses AI to drive better retention, analysis and seemingly endless variations of content for various human interactions.

The team is currently developing an AI-driven teaching assistant.

Coming Soon

Med Launch

Fall 2017 | Oculus and Gear VR

An interactive virtual reality experience that engages 19-40 year-old business students to that enables better business decision making.

Using Virtual Reality headsets, students will be transported into a virtual company that will deploy and market a new medical product in Cameroon. A narrative story will drive the student through a decision tree where they experience the different scenes and processes in 360 video. Students will better understand negotiations, different cultures, pricing and marketing.

Faciem AR: Facial Recognition for Business

Fall 2017 | Hololens

A Microsoft Hololens App uses facial recognition technology to display business profiles and information in real time.

Using Augmented Reality headsets like Hololens, users are able to identify contacts and see relevant data through 3D display graphics.


Steven King

Director, Professor of Emerging Technology

Innovation, storytelling and scientific development is led by computer scientist and media innovator Steven King who was formally Director of Innovation for The Washington Post and most recently Chief Innovation Officer for the Reese News Lab where he created new products and business opportunities for media companies through emerging technologies.

David Hofmann

Distinguished Professor of Leadership and Organizational Behavior and Senior Associate Dean for Academic Affairs

Academic and pedagogical direction of the lab is driven by David Hofmann.

Melissa Hlavac

Managing Director of MBA Programs

Melissa works on strategic partnerships and integration with the MBA programs. She first joined Kenan-Flagler as Director of Business Development in Executive Development and has also led various initiatives at Kenan-Flagler and within MBA@UNC. Prior to joining UNC she worked for the New York Times.

Allen Wilson

Vice President of Strategy and Innovation

With KF Next, Allen is primarily tasked with locating potential business partners for the initiative and once identified, working with Steven King to develop a formal relationship with them. He also works closely with Kenan-Flagler development office to cultivate potential donors who may be interested in seeing Kenan-Flagler become a national leader in this new frontier.