Cameroon VR

Student response from the Cameroon Sim VR experience has been overwhelmingly positive with a rating average of 4.5 out of 5. Instructors using the VR simulation in a class have seen insightful responses from students and have reported the VR simulation as a valuable experience they plan to continue.

Students immediately find themselves on the streets of Cameroon through interactive 360 videos and are tasked with making decisions about marketing a medical product in the developing nation. The students are presented with an overwhelming street scene and immediately expected to make decisions. They learn about communicating in a different culture and how to work in a different government structure and witness, seemingly first-hand, the vast differences in healthcare in a West African country.

Immersive Environment

A vital feature of these 360 video experiences that enhances teaching opportunities and helps leads classroom discussion following the experience is the real-time dashboard that allows professors to see how the students, both individually and as a class, interact with the experience. The instructor can see what decisions they made, how long they spent with each character and if they comprehended the augmented text insights.

The project launched in fall of 2018 and is currently a part of the Cultural Communications curriculum and has been used as a tool for workshops by the Kenan-Flagler Global Business Center. Based on the feedback, assessment of the learning outcomes and effectiveness, KF-Next will continue to produce more of interactive 360 video experiences. A second 360 video experience is currently in development.

Student response from the Cameroon Sim VR experience has been overwhelmingly positive with a rating average of 4.5 out of 5. Instructors using the VR simulation in a class have seen insightful responses from students and have reported the VR simulation as a valuable experience they plan to continue.

We all noticed that my students were more astute about some of the things happening in the simulation...That tells me that’s there’s some value in teaching the concepts related to intercultural communication and then have the students participate in the simulation.

Sharon McMillen Cannon Ph.D.Clinical Professor of Management and Corporate Communication, KFBS